MEET the founder

NO MATTER WHERE YOU GREW UP OR IN WHAT CIRCUMSTANCES, SWEETS CAN ALWAYS BRING HAPPY CHILDHOOD MEMORIES TO THE SURFACE.

Gemma X

For me, humbugs take me back to East Acton, West London and Mondays with my grandad. Mine is a big family, and as one of fifty grandchildren, our little Monday ritual – a trip to the corner shop for penny sweets for me, and a bag of humbugs for Grandad – was precious one-on-one time that I got to spend with him. He had a real twinkle about him, my Grandad, and he was cheeky as you like.

CHILDISH GLEE

That’s what I love most about It’s Sweet As: watching people’s faces light up at events when they come across a sweet they’ve not tasted for years, or a flavour they’d forgotten existed. There’s a childish glee about it, which I think is really special to hold on to.

I pride myself on sourcing and stocking an incredibly wide range of the highest quality sweets. Sweet or sour, chewy or crunchy, Halal or vegan, traditional or modern – there’s something for everyone to enjoy.

At events, I always go the extra mile, designing beautifully personalised sweet tables in colours and flavours to suit the occasion, and working closely with my clients to add bespoke labels and other fun extras.

When it comes to the online shop, I keep the ordering process simple, the packaging stylish and the results delicious.

IT’S SWEET AS!

Gem x